Vendor Dashboard
Vendor operating control for daily execution and team accountability.
- Order queues and SLA visibility
- Offer, stock, and pricing controls
- Analytics snapshots and insight drilldowns
- Team permissions and subaccount roles
Adobe Commerce Certified
Official Shopify Expert
Mission Report • Multi-vendor marketplace engineering
A Marketplace Operating System — Built on Magento
A multi-vendor catalogue, location-aware delivery, vendor dashboards, assisted sales, push notifications, and a PWA storefront scoring 97 in Lighthouse — all connected through GraphQL.
Multi-app build and staged launch UK Delivery Confidential marketplace operator
Frontend apps
4 applications
GraphQL scope
80+ operations
Lighthouse
97 / 96 / 100 / 100
Challenge
Built for many vendors, not a single online store
The project combined vendor products and offers, local delivery, vendor accounts, assisted in-store sales, staff permissions, push notifications, and reliable GraphQL connections across the apps.
How the platform connects
Challenge
One connected build across customer apps, vendor tools, GraphQL APIs, and central controls.
Solution
Magento became the centre of the marketplace
We connected custom Magento modules, the vendor dashboard, in-store sales, assisted ordering, and the customer PWA through one GraphQL layer using MariaDB, Redis, and OpenSearch.
How the platform connects
Solution / Build
One connected build across customer apps, vendor tools, GraphQL APIs, and central controls.
Magento Marketplace Backend
Custom Magento modules for clear control and growth
Delivery included vendor profiles and location settings, offers/pricing/inventory/tier pricing, vendor-scoped orders, hyperlocal shipping logic, assisted operations, communications, analytics APIs, admin ACLs, cron automation, and 80+ GraphQL operations.
How the platform connects
Magento Marketplace Backend
One connected build across customer apps, vendor tools, GraphQL APIs, and central controls.
How It Connects
Application and infrastructure flow
Customer PWA · Vendor Dashboard · POS App · OOB Admin App
↓
GraphQL API Layer
↓
Magento Marketplace Backend Modules
↓
MariaDB · Redis Cache · OpenSearch
Delivery Surfaces
Three tools for customers, vendors, and staff
POS / OOB Assisted Apps
Assisted-selling workflows for in-store and operational support journeys.
- Assisted carting and buyer lookup
- Vendor-context channel switching
- Order recovery and support handling
- Channel-aware fulfilment transitions
Customer PWA
Installable marketplace experience with high-speed, mobile-first execution.
- Install support on iOS and Android
- Single-page checkout and vendor comparison
- Location-aware product discovery
- Push notifications and service-worker support
PWA Storefront
Installable commerce experience with mobile-first speed
Performance Results
Measured speed and business results
Performance 97 / 100
Accessibility 96 / 100
Best Practices 100 / 100
SEO 100 / 100
GraphQL speed comparison
Before
6,391ms
After
~247ms
PWA install support: iOS + Android
Push notifications: vendors + customers
Image optimisation: AVIF/WebP with CDN caching
Security and Permissions
The right access for each marketplace user
Access and identity
- Vendor-scoped GraphQL access
- Token-based authentication
- OTP / second-factor-ready login
Permissions and control
- Role-based vendor subaccounts
- Owner-only sensitive settings
- Admin ACL separation
Safe access
- Protected routes
- Server-side permission checks
- Logged support actions
Reliability
Reliability patterns across jobs, messaging, and data movement
Scheduled operations
- Scheduled insight rebuilds
- Geocode and heatmap refreshes
- Communications delivery
Delivery reliability
- Push notification outbox processing
- Retry-aware delivery patterns
- GraphQL error normalisation
Reliable data and caching
- Import/export test runs
- Redis caching improvements
- Recovery planning
Business Value & Key Numbers
What changed for the business
The platform made vendor onboarding faster, improved self-service and reporting, supported assisted sales, and kept central control while giving customers an app-like journey without an app-store download.
Marketplace domain areas
10+
GraphQL operations
80+
Frontend applications
4
Lighthouse score profile
97 / 96 / 100 / 100
GraphQL speed improvement
6,391ms → ~247ms
Push notifications
Vendors + customers
Planning a marketplace build?
Let’s agree the users, systems, controls, and order of work before development starts.