E-commerce is complex.
Your partner shouldn’t be.
We’re a UK-based team of engineers and strategists focused on one thing: building reliable, high-speed revenue engines for ambitious brands.
Small team. Big expertise.
Real partnership.
Founded
2018
HQ
Norfolk, UK
Ownership
100% Indep.
After years working inside major e-commerce agencies, we noticed a pattern: ambitious brands were being held back by bloated teams, confusing tech jargon, and strategies that looked good on paper but failed in the real world.
We built Ostoya to be the antidote.
We are an in-house, UK-based studio that believes in direct communication. No account managers playing "telephone." When you work with us, you speak directly to the engineers and architects building your future.
What Drives Us
Engineering Excellence
We don't hack solutions. We build scalable, secure architectures that stand the test of time and traffic spikes.
Radical Transparency
No hidden fees, no jargon. We explain exactly what we're doing and why, so you're never in the dark.
Revenue First
Technology is a tool, not the goal. Every line of code we write is aimed at increasing your bottom line.
Long-Term Partners
We aren't here for a quick project. We act as your fractional technical team for the long haul.
Trusted by technical teams.
"Ostoya didn't just fix our Magento site; they completely re-architected our deployment process. We've gone from weekly crashes to 99.9% uptime during Black Friday."
"Finally, an agency that talks straight. No account management fluff, just direct access to engineers who actually solve the problem. Our site speed increased by 40% in month one."
"We were stuck on an old version of Magento 2 for years because previous agencies were scared to touch it. Ostoya handled the upgrade seamlessly with zero downtime."
Why partner with us?
A senior, hands-on team that treats your business like its own—with clear communication, pragmatic advice, and delivery you can rely on.
10+
Years in e-commerce
£30M+
Managed revenue
98%
Client retention
100% UK-Based Team
No outsourcing or anonymous off-shore teams. You work directly with a UK-based crew who understand your market and time zones.
Founder-Led Engagement
You’ll speak to the people who make the decisions — founders and senior specialists who stay close to your account.
Transparent Pricing
Clear scopes, no surprise add-ons, and no long-term lock-ins. Just realistic pricing that matches your stage and ambition.
Pragmatic Support
Fast answers from people who know your stack — not scripted responses or ticket ping-pong.
Engineering-Led Delivery
We don't wing it. Every project follows a strict deployment pipeline designed for stability.
Discovery & Audit
We deep-dive into your code, logs, and database. No guessing—just data-driven diagnostics to find the root cause.
Strategy & Roadmap
We build a prioritized technical roadmap. You see the effort, impact, and timeline before we write a single line of code.
Execution & QA
Fixes are deployed to staging first. We run automated tests and manual QA to ensure zero regressions on live.
Ongoing Optimization
Deployment isn't the end. We monitor New Relic and server logs 24/7 to catch performance dips before customers do.
Ready to meet the team?
If you're tired of faceless agencies and want a dedicated technical partner invested in your long-term success, let's have a conversation.
No Salespeople. You'll speak directly to a founder.